Mission & Vision
Bring a fresh and stimulating touch to market research and Consumer Insights consultancy. Help you to understand everything that influences the purchase decision process. Not just researching on opinions and valuations, but also seeking to understand how people choose what they buy, i.e., what affects their decision-making process. Moreover, propose actionable solutions.
Bringing behavioral economics to policy making, changing the design and evaluation of public policies to be more effective. We are less rational than we think, and if a Government wants to influence citizens’ behavior, it might be tempted to launch informational campaign. However using Nudges can be more efficient since we triggering a behavioural mechanisms that alters the decision context. For example, change speed tickets for other elements that are present in the decision context: speed feedback signs.
Shopping together is a technique that reveals the mechanisms of decision in real time, we are with the consumers when they are deciding. Mixing IDIs and ethnograhpy.
In many cases the context is extremelly relevant in the decision process while often overlooked. The way we set the choices influences the decision it self. We will help you build an effective choice architecture, on the basis of the relevant mechanisms of behavior.
People often struggle to identify their own preferences, so their responses to your questions will be unable to predict their behaviour.
You are thinking about a new product or campaign to this the millennial generation? We will help you to understand your specific culture, its communication codes and their particular way of thinking.
Story telling analysis
What is your brand? Brands are a great way to ensure your company tells its story . We will help you shape this narrative by combining the expectations of your potential customers, the vision of your current customers, and your own perspective.
We manage everything you need in the application of traditional techniques: Do you need focus groups? In-depth interviews? Need advice on the best technique for your proposal? We design and implement qualitative methodology from a fresh and innovative perspective.
Brain Ninja – Economist, master’s degree in Behavioral Sciences (LSE) and sociology of new technologies (UOC). He worked for 5 years in consulting managing structure and market analysis projects. Behavior research projects carried in customers as Consum, Polytechnic University of Valencia, Cerdá, Mango, or Greif. Before he worked in Chile, as the Marketing Director of an NGO, and the Department of Human Capital at the headquarters of IATA in Geneva.
Brain Ninja – Sociologist, specializing in project management, master’s degree in Development Cooperation (UPV). She has worked in multiple sectors, from direct sales to international sustainability field. She has worked in several projects about sociological research and market to customers such as Consum, Valencia Plaza, Mango and the Valencian Agency of tourism. Previously she was coordinating gender equality projects based on dynamic and breakout in Nicaragua.
Sensei – Dimitri is a renowned researcher at the behavior of consumers, with publications in ESOMAR and AEDEMO, and with experience in more than forty countries for clients such as Philip Morris, Sanitas, Rover, Sanex, Gallina Blanca, Ferrero, UBS or Warner Brothers. Psichologics training, began his career in advertising agencies, perhaps for this reason, today, combines the analysis of consumer insights with more creative proposals.
Brain Ninja – Sociologist and political scientist, Masters in Economic Policy and Public Economy, he has worked and studied in and outside Spain in places like Valencia, Oklahoma or Dublin. He has worked in various projects concerning sociological research and market research for clients like Aegon, Consum and Oxfam Intermón. Previously he had been working in politics consultancy. He is in mints&brains to go in depth in the analysis, consultancy and experimentation of public policies.
Do you have a challenge?
If you have are facing a challenge related to consumer or citizen behaviour and you want to hear what we would do, please fill in the Challenges form (right). Or you can write us a letter if you like vintage communication, we promise to reply it. If you do not feel like doing any of these, simply send us an email.